Sabtu, 28 April 2012

Samsung roars to record $5.2BN profit as it sells 20,000 Galaxy handsets an hour

Samsung roars to record $5.2BN profit as it sells 20,000 Galaxy handsets an hour

  • Samsung sells 44.5 million smartphones - Apple sells 35.1 million iPhones
  • Analyst warns Apple will continue to rise for two years, then will 'decelerate' without Jobs
  • Samsung overtakes Nokia as world's largest mobile company after 14 years
  • From January to March, one in four phones sold on Earth was  a Samsung

By Rob Waugh

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Samsung posted net profits of 5.04 trillion won - $4.44 billion - US dollars for the first quarter of 2012, up 81.3 percent from 2.78 trillion won a year earlier

Samsung posted net profits of 5.04 trillion won - $4.44 billion - US dollars for the first quarter of 2012, up 81.3 percent from 2.78 trillion won a year earlier

Samsung sold 20,000 of its Galaxy handsets every hour during the months from January to Match - outselling Apple's iPhone by 44.5 million to 35.1 million.

One in four phones sold is now a Samsung - putting the electronics giant ahead of Nokia for the first  time.

The sales catapulted the Korean giant to a record $5.2 billion quarterly profit.

The record figures came as a respected analyst from Forrester research warned that Apple would 'decline' without Steve Jobs's leadership.

'When Steve Jobs departed, he took three things with him, charismatic leadership, the ability to take big risks, and an unparalleled ability to envision and design products,' says George Colony, CEO of Forrester research.

'Apple’s momentum will carry it for 24-48 months. But without the arrival of a new charismatic leader it, like Sony will coast, and then decelerate.'

The new figures seem to tally with Colony's prediction.

Chairman Lee Kun-he e's South Korean group, whose $190 billion market value is 11 times that of Japanese rival Sony Corp, sold 93.5 million handsets in the first quarter.

During the first quarter of this year, more than one in every four phones sold was a Samsung handset - according to Strategy Analytics, overtaking long-time handset leader Nokia.    

The total included 44.5 million smartphones, giving Samsung a 30.6 percent share of the high-end market.

Apple's sales of 35.1 million iPhones gave it a 24.1 percent share.   

Demand for the company's Galaxy S2 smartphones beat expectations, and the Galaxy Note tablet computer also sold well

Demand for the company's Galaxy S2 smartphones beat expectations, and the Galaxy Note tablet computer also sold well

Samsung reported record first-quater profits boosted by a surge in sales of its Galaxy smartphones as it outsold Apple's iPhone and became the world's top mobile phone maker

Samsung reported record first-quater profits boosted by a surge in sales of its Galaxy smartphones as it outsold Apple's iPhone and became the world's top mobile phone maker


‘Samsung and Apple are out-competing most major rivals and the smartphone market is at risk of becoming a two-horse race,’ said Neil Mawston, an analyst at Strategy Analytics.    

CLSA analyst Matt Evans said in a recent report that ‘Samsung's smartphone success in the first quarter was the flip-side of Nokia's disappointment.’    

The near duopoly in high-end smartphones is unlikely to come under much threat this year or next, according to Bernstein analysts, and Samsung will look to keep that momentum going next week with the launch in London of a third generation of Galaxy S, hoping to boost sales ahead of the summer Olympics, where the group is among the leading sponsors.    

‘The Galaxy S 3's specifications are expected to be sensational and it's already drawing strong interest from the market and consumers,’ said Brian Park, an analyst at Tong Yang Securities.

The new Galaxy will be powered by Samsung's quad-core microprocessor, which the company hopes to see used in handsets sold by Nokia, HTC and Motorola, as well as Apple, its biggest customer for components.    

‘We anticipate very strong demand for the Galaxy S 3,’ Robert Yi, Samsung's senior vice president and head of investor relations, told analysts. ‘When there's strong demand in the market, we don't necessarily need to spend a lot of marketing dollars to promote sales.’   

 

Analysts warned that the battle for domination of the lucrative smartphone market was becoming a 'two-horse race' between Apple and Samsung

Analysts warned that the battle for domination of the lucrative smartphone market was becoming a 'two-horse race' between Apple and Samsung

Samsung's dominance of the mobile phone sector ends a long reign for Nokia.

Nokia became the world's largest cellphone maker 1998 when it overtook Motorola - at a time when Samsung had just entered the industry - and it controlled around 40 percent of the market for years before Apple Inc's iPhone was unveiled in 2007, launching the smartphone boom.          

Some analysts said losing the top spot would be a blow to Nokia, but would have little impact on its attempt to turn around its fortunes.      

‘I think it will hurt them from a PR perspective, but in reality it does not change anything: at the end of the day the problems are the same if they remain the No 1 or become the No 2,’ said analyst Carolina Milanesi at Gartner. 

‘In contrast it will be greeted with euphoria by Samsung - they'll be dancing from the boardroom to the factory floor,’ Wood said.        


Here's what other readers have said. Why not add your thoughts, or debate this issue live on our message boards.

The comments below have not been moderated.

Apple invent, Samsung make. Apple are Edison, Samsung is Ford. - David Atherton, Bolton, Uk, 28/4/2012 19:47 Invent what exactly? Didn't invent the mobile, touch screen, lcd etc etc. Apple invented its logo, and the illusion theirs are luxury products for the discerning

Apple invent, Samsung make. Apple are Edison, Samsung is Ford.

Samsung's 'smart phones' range from the top-of-the-line Galaxy Nexus to the low-end Galaxy Rugby, so of course they are going to sell more, just like Ford sells more cars than Aston Martin. Apple was never based on sales, but making a premium product and a good user experience. Steve Jobs himself said when he introduced the iMac that he didn't care how many he sold, but he wanted it to be the best.

Tim, London, 28/4/2012 07:00 You need to get out more son. Get yourself a girfriend/boyfriend. Try and get a life to, dont look on Ebay... get a real life. Apple is just a company and a product, it's not a religion.

Wakey wakey couch-tech analysts! Honestly some people. How funny you are! For those geniuses saying Apple products are just made with Samsung chips, let me explain slowly and clearly... SAMSUNG ARE JUST THE SLAVES WHO BUILD THE CHIPS WHICH ARE DESIGNED BY APPLE. Got it? Now write it out 100 times. They are also slavish copiers of everything's Apple and are incapable of their own thoughts which is why they will be taken to the cleaners in court for stealing IP. That's intellectual property, for those with less than 2 brain cells, which covers most of you posting here. Apple products are NOT overpriced or they wouldn't sell. It's called supply and demand. Apple takes 75% of the entire handset market profit. THIS is the metric that matters, not unit sales you titans of business! No wonder you read the DM while eating your corned-beef sandwiches. Poor souls. Android is a weak OS with a poor business model and low low profits. Google makes more money from i OS ads than it does from Android!

- Jeff, London, 27/4/2012 16:17 ==WROTE===="The key difference is that Samsung make everything electronics related. Including the chips you put in Apple products." ====== Yes - and if you want to watch Apple lovers have a fit just tell them that their iPhones and iPads are just rebadged Samsung products :-)

And yet still apple has 75% profit share among smartphone manufacturers - Jim, Dublin ireland, 27/4/2012 22:47 Apple only make one phone model and it starts at £500. Those other manufacturers that make lower priced phones in their range for the less gullible will have lower margins and profits than Apple.

Samsung makes quality hardware and has a diverse revenue stream. Their major failing in all their produces is they don't understand software, soon that glitzy device looks long in the tooth. Lots of people only understand the TCA (Total Cost of Acquisition) not TCO (Total Cost of Ownership) I'll stick with Apple, it is a less expensive and more compelling product in the log run. Apple's problem is that for every sale they are sending revenue to their #1 competitor. When will these US companies learn about long term business strategy. (Note: Samsung is riding on Google's largess (Android) lets see how long that lasts.

Yup, once I've worn my iPhone 3GS out my next phone will be a Samsung. Nothing to do with Steve Jobs in my opinion - Apple products just aren't worth the price you have to pay for the Apple logo.

And yet still apple has 75% profit share among smartphone manufacturers

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