By Alanah Eriksen and Ray Massey
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She's already made a stunning appearance on the red carpet as she unveiled her new Range Rover Evoque.
And the promotional material that goes with it is even more glamorous.
Victoria Beckham can be seen in a number of sultry poses in arty advertising for her custom-designed vehicle.
Scroll down to watch the video
The new model: Victoria Beckham donned this flowing Victoria Beckham beige dress in arty advertising material for the special Landrover she designed and launched in Beijing, China
In one look, she dons a flowing £2,800 beige gown from her Victoria Beckham line with a corset-style top, he hair pulled off her face.
She appears to be standing on something to give her a bit more height.
In other shots, the 37-year-old wears a white dress with spaghetti straps, cut just below her knee.
Some of the pictures are in colour, while the rest are in black and white.
Be like Posh! The £80,000 Range Rover Evoque aims to woo the super-rich and growing middle class in Communist China, were the first models will be sold
Victoria designed and launched the limited edition âbabyâ off-roader bearing her name. It is aimed at well-heeled customers who think the standard Range Rover Evoque just isnât posh or bling enough.
It also aims to woo the super-rich and growing middle class of Communist China where the first models will be sold.
And with a price tag of £80,000 - or around double the cost of the equivalent standard Evoque â" buyers will pay heavily for the privilege of owning one of just 200 exclusive 4x4s created by the former Spice Girl, dubbed âPosh Spiceâ, who is married to international soccer star David Beckham.
The special edition styling was created by Victoria in collaboration with Land Rover whose bosses asked her: âTell us what you want, what you really, really want.â
Big reveal: The unveiling of the car took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, where the guests included the British Ambassador to China Sebastian Wood and his wife Sirinat and the boss of her management company, Simon Fuller
And the finished product was unveiled by her in Beijing on Sunday on the eve of the cityâs Auto China motor show which begins officially on Monday. It has attracted major luxury car firms from around the globe â" from Rolls-Royce and Bentley to Ferrari an Lamborghini - to the worldâs biggest and fastest growing car market.
As the covers were taken off the new Range Rover Evoque which she styled, Victoria said: âItâs a great honour. I wanted to design a car that I want to drive and that David would want to drive. I want a car that reflects my personality. Iâm really proud of this car.â
Up to now her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images.
She said: âWe are both proud Range Rover drivers, and I have a lot of respect for the brand and its heritage.â
Always time for a bit of shopping: After completing her Rover duties, Victoria brought her daughter Harper to the shops on Monday morning
Explaining her approach, she added: âI brought a naivety to this project because I have never designed a car before. But it feels real.â
The unveiling took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, where the guests included the British Ambassador to China Sebastian Wood and his wife Sirinat and the boss of her management company, Simon Fuller.
Mrs Beckham wore a close-fitting cream and brown dress with matching high-heeled, knee-high boots from her own Victoria Beckham autumn fashion collection.
The Beckham-styled 4X4 comes nearly two years after she was asked by Land Rover bosses to design a special edition Evoque when she unveiled the original car to the world at a gala event in Kensington Palace in July 2010.
Years of work: The Beckham-styled 4X4 comes nearly two years after she was asked by Land Rover bosses to design a special edition Evoque when she unveiled the original car to the world at a gala event in Kensington Palace in July 2010
What will hubby think? Up to now, her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images
Given her fashion background and the fact that the Beckham family have owned a series of top of the range and bespoke Range Rovers and other Land Rovers â" including a mini replica for their children â" this made her well placed for the job, they reasoned.
Land Rover said the Beckham name is a significant âbrandâ across the world and especially in booming new markets like China, India, Russia and Brazil, so they wanted to capitalise on her award-winning fashion and lifestyle prowess to capture new customers. She won the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
As the coverâs came off the four-seater luxury off-roader coupe in Beijing, Land Roverâs design director Gerry McGovern suggested that the understated styling might surprise many: âThose of you expecting something pink will be disappointed,â he said.
Instead, the âbabyâ off-roader is painted in a âstealth greyâ matt exterior paint which contrasts with high-gloss piano-black exterior detailing. It has specially designed 20 inch gloss-black forged alloy wheels with discrete rose gold accents which make them appear to be spinning like four continuous thin golden bands when the vehicle is in motion.
She can do anything! Explaining her approach, she added: ¿I brought a naivety to this project because I have never designed a car before. But it feels real.'
The rose-gold highlights inside and outside the car take their inspiration from the colour and shape of a favoured manâs large-faced 400 Daytona Rolex watch which she often wears on her slender wrist.
She has even specified soft and deep-pile luxury mohair floor mats to reflect childhood memories of taking off her shoes to run her own bare feet through the shag-pile carpets of her fatherâs Rolls-Royce.
At the launch in Beijing Victoria Beckham said: âI am very excited to be working with Land Rover as I have an enormous amount of respect for the brand. Iâve always driven a Range Rover, for me they are the epitome of quality and luxury.
She said that when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Land Roverâs designers replicated this for her by using mohair, usually reserved for luxury clothing, to make the mats: âIt's the small detail that makes all the difference.
'I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.â
Special touch: Victoria also designed a hand-stitched leather wallet for each car, that contains a signed guide to the exclusive features
Inside, the seats are covered in a soft, vintage tan leather taking inspiration from a baseball glove and with baseball-style stitching as a âtongue in cheekâ reflection of the Beckhamâs sporty Californian lifestyle in the US.
The dashboard features the exclusive rose gold-plated interior highlights, including on air-conditioning knobs. There is a bespoke four-piece Victoria Beckham leather luggage set, with her name on each of the zipper handles. New interior trim materials including gloss black lacquers and veneers, textured aluminium and soft-feel black paint.
A hand sown leather wallet for ownersâ manual is signed by Victoria Beckham. But other than that, nowhere else does her name appear.
Land Rover Design Director Gerry McGovern said: âWorking with Victoria we quickly recognised our similar design tastes and ambition for this car. For example at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewellery apart from a rose gold, manâs watch. Elegant: Victoria ensured she was there in person for the special edition launch.
'I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to the bold, assertive exterior colour scheme.â
Prime product: Land Rover said the Beckham name is a significant brand across the world and especially in booming new markets like China, India, Russia and Brazil
He added: âThroughout the process we were keen to ensure that the vehicle would appeal equally to both men and women.
In fact Victoria always maintained that she wanted her husband David to be proud to drive this car. â
Coventry-born Mr McGovern said: 'Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.
âBoth Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal. This dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing.'
Mr McGovern said: 'Cars and celebrities are nothing new. But for us, this is not about celebrity endorsement. She owns and drives our products. Weâre not giving them to her.â
Working it: Victoria wore a series of stylish ensembles for the promotional trip
He said: âSheâd be the first to admit sheâs not a car designer. Sheâs a fashion designer. Sheâs established herself in her own right in the fashion world.
âVictoria has brought something to it which is quite unique. She very soon became part of the team. She reported to me. If I didnât like something it was not going anywhere.
'But we had a great belief that we were doing something which would give credibility to the range Rover brand. Sheâs a real precision merchant . She is incredibly uncompromising.â
Also on the small team was Land Rover colour and materials designer Mel McWhirter, 38 â" swiftly dubbed âMel Mâ -Â from Leicester, who said: âI couldnât believe it when they told me Iâd be working with Victoria Beckham. I told all my friends and they all asked if I could get them one of her dresses.
'Weâre about the same age and I remember listening to her singing in the Spice Girls. Whoâd have thought weâd end up working together on cars.â
The Evoque âbabyâ off-roader is built at Jaguar Land Roverâs Halewood factory on Merseyside with the hand-crafted Beckham touches hand-finished by the firmâs âEngineering to Orderâ division. It is powered by a 2.0 litre Si4 petrol engine linked to a 6-speed automatic gear-box that propels it to a top speed of 135 mph and allows it to sprint from rest to 60mph in just 7.1 seconds.
It has all-wheel drive and Terrain Response system which adapts to different road and off-road surfaces.
The Evoque has won more than 100 international awards and was last week named âWomenâs World Car of the Yearâ by an international jury of women motoring writers.Â
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I don't consider myself a loser because I don't have her money, I know I have far more talent than she has, as do most of the people on here posting. - Princess Edwina~In a State of Grace, Sometimes in the North~ Sometimes in the South, 23/4/2012 14:29....then why are you not a houshold name?.why are people not queing up for you to design things for them?..you might not be a loser but you sure sound jealous....
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Ok, she's got an interesting, on the-beautiful-side face. But she has zero sex appeal; I feel nothing when I see pictures of her posing. She's like a doll. Not being mean here, just pointing out that good-looking isn't everything - where is the charisma?
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Airbrushed to an inch of her life! The photos do not even look like her - fantastic photography though.
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There is not one celeb out there that doesnt get photoshopped, hey over it! She is a stunning, successful and powerful woman who I have such respect for.
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Thought she looked very good in the photographs. Then I watched the video. Absolutely hilarious !! Posing and preening and does anyone really drive like that ????
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1-2-3 everybody: 'PHOTOSHOP' Isn't it a clever thing?
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I think she looks stunning in the 1st 5th photos even though they are photoshopped. I also LOVE her strapless dress, although she looked much better in it in another article about her Harper.
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I've just come back from Beijing and they love Victoria there, plus all the girls in China are naturally this skinny. I personally am glad that we have a great British role model and am tired of hard-working and successful people being bashed by their fellow countrymen and women - can we not all be proud for once?
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Celebrities must think people are stupid. Just because they put their name on something doesnt make them a designer.
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I love her nose now. Did she get a nose job? It looks cute.
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