Sabtu, 23 Juni 2012

Daisy Lowe embraces her inner rock goddess as the face of new Parisian brand Eleven Paris

Daisy Lowe embraces her inner rock goddess as the face of new Parisian brand Eleven Paris

By Bianca London

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As a model, London socialite, eco warrior and member of rock and roll royalty, Daisy Lowe has achieved a lot in her mere 23 years. And it seems there's still no stopping her.

The star has been granted the chance to channel her inner punk as she joins forces with Iggy Pop as the face of a new Parisian brand.

Eleven Paris is hoping that Daisy and Iggy will help add a rocky edge to their new campaign

Eleven Paris is hoping that Daisy and Iggy will help add a rocky edge to their new campaign

The French brand, Eleven Paris, have signed the British model along with the punk singer as the stars of their new AW 12 campaign.

 

The label, which has been fronted by Ash Stymest for the past four campaigns, wants to grow their rock image even further with the help of Daisy and Iggy.

The brand embraces its cultural Norwegian influences and Indian prints are seen across jacquard print knits, shirts, trousers and jackets in both the menswear and womenswear collections.

Iggy Pop: The innovator of punk rock Daisy Lowe: Rock and roll royalty

Yin and yang: Iggy is an innovator of punk rock, while Daisy is an it girl

For the ladies, the brand offers oversized, sterile and minimalist tailored apparel with clean geometric shapes.

And in the men's range, two-toned materials and striped knits are the central designs giving basic wardrobe staples an energized update.

Deconstructed silhouettes, military parkas and carrot fitting trousers give the simple yet stylish attire an ultra rock edge.

Rock 'n' roll: Iggy and Daisy reflect the brand's ultra rock edge

Rock 'n' roll: Iggy and Daisy reflect the brand's ultra rock edge

Eleven Paris's signature T-shirts are seen with a range of legendary rock groups from past to present including Queen, The Beatles, Michael Jackson, Kanye West and Lady Gaga.

Eleven Paris was established in Paris in 2003 and now boasts 10 stores in the trendiest parts of Paris. Season by season, the brand continues to develop its international network and is now present in over fifteen countries.

Eleven Paris is now stocked on ASOS, Urban Outfitters, Cruise, Plumo, Flannels, Fenwick and independents across the UK.

Here's what other readers have said. Why not add your thoughts, or debate this issue live on our message boards.

The comments below have not been moderated.

Saw Iggy at Hammersmith Apollo a couple of years ago. Absolutely stormed the place. Still a fabulously active performer and would put many men of his vintage years to shame.

She is so hot

YOU MAKE A BIG MISTAKE !!!!! PHOTOGRAPHER AND COPYRIGHT : MATHIEU CESAR !!!

Iggy who ??

Iggy is unique in every way .

they're both revolting but at least Iggy has achieved something instead of monkey chops who is following in her mother's footsteps of latching onto famous men.

"As a model, London socialite, eco warrior and member of rock and roll royalty, Daisy Lowe has achieved a lot in her mere 23 years." Do you call being a socialite or having famous parents an achievement? I don't. So really the only things on that list she's achieved are "eco warrior" and "model" and I've never heard of her doing either of those things. She's famous for taking her clothes off, talking about her nipples and being a bit dim, let's be honest here.

Iggy! What a voice!

I love Iggy, he is very original and his voice is incredible. Good to know he is still alive. Daisy is pretty as well. It worked great. - Michelle , Hampton, London, 22/6/2012 19:26 You make it sound like he went down with the Titanic !

Love Eleven paris (our local fenwicks stocks them, didnt know much about them except that I Like them) Love Iggy and Love Daisy. Cross generations appeal more than the current faddish pop nearly naked tenny bopper look, and having a large age gap between models/supporters is a great choice for a line that appeals to both. Fun pics!

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