Jumat, 29 Juni 2012

The Facebook boast: 60% of Britons take to social media to brag when on holiday

The Facebook boast: 60% of Britons take to social media to brag when on holiday

By Travelmail Reporter

PUBLISHED: 07:27 EST, 29 June 2012 | UPDATED: 07:28 EST, 29 June 2012

You would think that after working long hours to save up for our holiday abroad, all we would want to do is collapse on a sunlounger.

But it seems the first thing Britons on holiday do is brag on social media sites, with 60 per cent taking to Facebook and Twitter to boast about the fact they are away.

Research from T-Mobile revealed that four in ten Britons log on to Facebook and Twitter at least once a day whilst abroad and have dubbed the users who feel the need to brag online 'smoasters' - social media boasters.

Couple taking photos on the beach

Beach boast: More than half of Britons admitted to posting messages online to brag about where they were on holiday

More than 50 per cent of Britons have admitted to checking themselves in at a famous landmark, uploading smug shots of themselves at the beach or enjoying a fancy meal whilst on holiday, all to show off to their friends.

But 45 per cent of those question said they would only tag themselves in a location if it is glamorous and will make them look good.

According to the research, three in ten people say they would deliberately write a boastful holiday status to make people at home envious.

Six in ten defended their boasting, insisting that if they are happy they have a right to shout about it online.

Half said it’s fine because ‘everyone else does it’, and four in ten do it just because they think it’s amusing to wind other people up.

An astounding 15 per cent of those polled admitted to boasting about their holiday online just to target an ex-partner they wanted to make jealous.

According tot he research, the Northern Irish are the most likely to ‘smoast’ whilst they are away, with 70 per cent admitting to posting status updates to brag about their trip.

Scots and Londoners aren't far behind, with 65 per cent admitting they had used social media sites to let everyone know where they are.

Whereas people from East Anglia (74 per cent) are most likely to get angry about other people’s Facebook and Twitter updates, with over half saying it is because they are showing off.

Woman taking a photo of a beach

The envy factor: A surprising 15 per cent updated their status with exotic photos to make an ex jealous

But it's not just regular people where they are on holiday, A-listers and reality stars are not averse to tweeting their holiday snaps.

The cast of The Only Way is Essex were found to be the most prolific braggers, closely followed by the cast of Made in Chelsea.

Rhianna, Tulisa and Victoria Beckham round off the top five social networking boasters when they are on their travels.

Psychologist Jo Hemmings said: 'We’re not an especially boastful nation â€" we usually tend to play down our achievements but social networking has enabled us to post updates and photos about what we’re up to anywhere in the world.

'Posting updates on social networking sites, while we’re on holiday, is the modern day version of sending a postcard â€" but of course is much more fun, having a wider audience and a far greater reach.'

A T-Mobile spokesperson said: 'With the holiday season fast approaching, more and more people will want to use social media whilst away on holiday. As a result we have introduced the Internet and Broadband Travel Boosters - this brand new system gives our customers the unbeatable re-assurance that they will never pay more than they expect, anywhere in the world for the use of any mobile data.'

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