By Eddie Wrenn
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First glimpse: A leaked shot of the Google Nexus tablet - a seven-inch machine which may make apple pay attention
Google is taking a shot at stealing the iPad's throne with a seven-inch 'Nexus' tablet.
The tablet, which is set to be officially announced at Google's developers conference starting on Wednesday, will be named 'Nexus', which Google gives to all of its flagship machines.
The tablet is said to be available in a white-and-black finish, and contain a high-end 'Tegra3' quad-core chip, pitching it against top-of the-range devices and yet at an extremely competitive price - $250 for the 16GB model, and £199 for the 8GB model.
If these prices translate to the UK - which is possible, if Google's aim is to get the tablet established in the market, - that is £160 and £128 respectively.
Android tablets are nothing new, and there have been a batch of good models from the likes of Acer and Samsung, but now Google is fighting with its teeth.
Building a tablet in-house means ends-to-end quality control, and Google may be able to shave the budget rig ht down to the bone with a product that works as a loss-leader' rather than a for-profit device.
Android has huge success with their budget Fire tablet, also based on Android, and it has proved extremely successful in the U.S.
If Google can replicate this success, it could take some of the allure from Apple's great but expensive tablet, as well as attracting more developers to Android, and ensuring other Android manufacturers up their game.
Google-branded handsets are often used as a showcase for new technologies, with the search giant partnering with different hardware providers for the software.

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The last Google Nexus phone, which introduced NFC, or contactless payments, was made by Samsung.
Nexus phones and presumably tablets always receive Google software updates at the earliest opportunity, so this tablet is likely to be the first one to get a 'Jelly Bean' upgrade, the next version of Android which is due in the Autumn.
A seven-inch also provides a successful stake against Apple. Apple - at least when ran by Steve Jobs - refused the smaller size model as Jobs was not a fan.
However, Apple may be about to turn around on this stance. Manufacturers have allegedly received orders for a seven-inch 'iPad Mini' from Apple.
Other competition comes from Microsoft, which is finally getting in to the tablet market with Surface, their own operating system based off the back of Windows.
The first appearance of the Surface was welcomed by tech pundits, but it is likely to be priced as a premium model.
One thing that is not known is whether the tablet will have a 3G SIM slot for mobile broadband. Google may choose to save on the cost, and make use of the ability of Android phones to share their internet wirelessly with other devices.
The Google conference, known as the I/O conference or the Input/Output conference, starts in San Francisco on Wednesday.
The conference is expected to include information and launch dates for Google's latest 3D mapping projects and other projects bubbling away in the Google labs.
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The Nexus phone is made by Samsung and the tablet is made by Asus, not Google. Google is not going to make any more on them than any other retailer. I would rather buy a product marketed as a Samsung and an Asus product, because everything that comes via Google is spyware. If I ever get a tablet it will be one running Windows 8. - Ertic Legge, Ongar, England, 26/6/2012 01 ----------------- Anything running Google's Android operating system, which is just an adapted version of Linux, is spyware, because it requires signing into a Google account, which gathers personal data. That includes any device made by Asus and Samsung that runs Android.
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$200 bucks and you call that cheap?... Who's smoking and where can I get some! How many gadgets does one need? PC, laptop, iPhone, Wii, Playstation 3, Xbox 360, nook, digital camera, and an iPod.... Geez, I don't need my camera, email, or gaming ever mixed with my phone. Slow down technology, please.
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If it was not for Apple we would not have had any tablets - because companies who are purely profit driven rather rip-off someone's else's innovation that works than take a risk marketing new innovation themselves - hence "start-ups" suddenly make it big which what Google was once however now they work hard to "protect" themselves than to risk introducing a new catagory of innovative products. Apple although a large company uniquely behaves like a start up - well at least while Steve Jobs was alive! - redkesh, London uk, 25/06/2012 20:44 Funny, wasn't it Steve Jobs who said that Bill Gates was the person with the original vision of the modern tablet?
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I would love to see service providers lower the rates on using these things. I am still with a "dumb phone" plan with unlimited data, voice and texting (with two phones on plan) for $59/month. Would love one of these things as a toy, but too expensive to justify.
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The Nexus phone is made by Samsung and the tablet is made by Asus, not Google. Google is not going to make any more on them than any other retailer. I would rather buy a product marketed as a Samsung and an Asus product, because everything that comes via Google is spyware. If I ever get a tablet it will be one running Windows 8.
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I have the last Google branded product: The Nexus S Samsung phone. A really great phone. A really expensive phone. But at nine months old already out of date and unable to run the latest version of Android. At least with any assurance or support from either Google or Samsung. - Duncan, Worth, UK, 25/6/2012 23:39 The latest google phone is the galaxy nexus(released 7 months ago) and it runs android 4.0 the latest version, the nexus s came out a year and 7 months ago and runs android 2.3 out of the box and has an over the air update to android 4.0 the latest version of android. please before you start moaning check your facts and run the software update?
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worked for a company called Nexus. All new, all exciting. Within 18 months it went under owing me a ã1000. A bad Oman me thinks!!! - chez, north worcs., 25/6/2012 23:34 A bad Oman? Good grief!
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In the UK we pay 20% tax in the Us they pay as little as 6% tax so expect to be ripped off with the price again
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'' I would really welcome a 7 inch tablet that works as well (or better?!) than an iPad.l''. @Rude Boy Try the Blackberry playbook tab, it has a faster dual-core processor, multitasks unlike the ipad, has also just started to utilize android apps on the market. A 16GB model is half the price of the ipad2 equivalent.
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GOOD, the more competition, the faster prices fall, the quicker average people can afford tablets and benefit from them without maxing out their credit cards. These things are too expensive anyway, I use a blackberry playbook which is fun but it's still no substitute in comparison with a laptop or netbook.
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