By Iona Kirby
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She's no stranger to stripping off in an effort to promote herself.
But Rihanna's latest advert takes her sexy shots to the next level, with a naked image of the singer dominating Times Square as it appears on a billboard in the centre of New York.
The image shows a red-headed Rihanna covering her modesty with her arms as she promotes her latest fragrance, Rebelle.
Making a statement: A huge billboard showing a nude picture of Rihanna is on display in New York's bustling Times Square
Talking about the scent recently, Rihanna said it was all about girl power, explaining: 'My new fragrance is about taking control but still being a lady.
'There’s a feminine, romantic element to the fragrance â€" but there’s also a defiant quality in it. I love its duality.'
The billboard of Rihanna came as the singer hit out at claims she had used a body double for portions of her sexy commercial for Armani Jeans.
Naked ambition: The shot of the singer is to promote her latest fragrance, Rebelle
Sheer exhibitionism: Rihanna left little to the imagination as she teamed a see-through bra top with a matching skirt while stepping out in New York yesterday
Rihanna took exception to the article written by The Sun and launched a foul mouthed tirade against the newspaper yesterday afternoon.
She wrote on Twitter: 'Ok @thesunnewspaper, this is the only way I could say this to you!!! F*** YOU....'.
According to The Sun, Irish model Jahnassa Aicken is the other woman who bares her body in a pair of designer knickers.
Just me: Rihanna was fuming at the suggestion portions of her Armani advert showed someone else's figure
The other woman: Jahnassa Aicken is rumoured to be the body shown in parts of the sexy commercial
Whose bottom is it?: close-up shots of the singer's derriére and of her bust are said to belong to Jahnassa - not Rihanna
Double act: Irish model Jahnassa Aiken (R) is said to have acted as Rihanna's body double
However, Rihanna's management allegedly made her sign an order banning her from speaking about the fact that she was used as a double.
'Jahnassa’s torso, body and bum appear in parts of the ad,' a source told the newspaper.
According to the Talk That Talk singer, however, it is purely her in the minute long video and she has never even heard of the Irish model before now and said on Twitter: 'Who is Jahnassa'.
Rihanna's rant didn't help matters though, as Jahnassa began to trend worldwide as Rihanna's 20million followers started speaking about the model.
The advert in question shows Rihanna lying in a large double bed on her own wearing black lace underwear as she appears to have a nightmare.
It then cuts to her getting out of bed as she picks up the telephone and then slips into a pair of Armani jeans and a leather jacket.
The close-up shots of the singer's derriére and of her bust are said to belong to Jahnassa - not Rihanna.
VIDEO: Centre of attention. 'Rihanna's' Armani advert is sure to turn a few heads < /h2> -
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So trashy! What has happened to this young lady?! It's like she comes to the uk to take hair and style tips from our fellow celebs ie.. Rita Ora, with the bright blond hair and now Amelle Barrabah (think that's how you spell it!) with the long hair and shaven side and goes back to the US with fresh looks and they are none the wiser! It's so ovboiuse! She needs to be herself and wear some clothes for Petes sake. Way to desperate for my liking!
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haha elmo..
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Becoming boring that she can do nothing but expose her body. Needs therapy
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yuk!!! plastic at its best
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"My new fragrance is about taking control ". ********** Yes it is, - of the masses.
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Her body is so hot and love that peachy Bum :) - itsme, UK, 12/6/2012 11:43 yeah that peach bum doesnt belong to her if you read it,, or are you that shallow you just look at the pictures?! lol body double lol lol lol seriously?!
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OH COME ON DM....CAN YOU NOT FIND ANY NEWS THESE DAYS....WOMEN WORRY ENOUGH ABOUT THEIR BODY IMAGE...DO WE HAVE TO SEE PICS LIKE THESE?....WHY NOT PRINT FULL FRONTALS AND HAVE DONE WITH IT!!!!!! THIS PAPERS GOING TO THE DOGS
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.Interesting how many number one singles has she had? don't think you know. - Gunga, Godalming, 12/6/2012 11:38--------------------------------------------A few hundred singles can get anyone to number one these days,however, if you can throw some trashiness in you'll go a bit further.
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Jesus does this girl ever wear clothes?
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Funny we suddenly see her everywhere now, usually wearing very little to attract mass attention. , Something seems negative about the messages put out. deliberate Strange perfume designs too.
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Father 'beat man to death after catching him molesting his... 'I am just ill, I am not a monster': Chinese mother-of-two... Choose easy! The woman who used TurboTax to falsely claim a... Horror at 7-Eleven as woman becomes human fireball after... No, they’re not photographs: Astonishing acrylic... Tragedy as two girls, both 5, drown in backyard pool while... Airline offers passengers luxury private suites complete... Woman, 24, 'posed as teenage boy to trick girl, 15, into... The Turin Shroud is a fake… and it’s one of 40:... 'I'm going to beat this': Good Morning America anchor Robin... Disabled girl, 16, found starved down to 23 pounds by her... Meet Rupert the Melbourne fat cat who weighs in at 20lb... 
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