By Eddie Wrenn
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Social media has bought companies and their customers even closer together - which is both a good and bad thing.
But when Twitter user Clayton Hove slung a wry comment onto the internet about Smart Car, he probably didn't expect such a dry, witty and obviously dedicated response.
Hove simply told his 4,000 or so followers: 'Saw a bird had crapped on a Smart Car. Totaled it.'
It was intended as a throwaway remark - but Smart Car went to work to prove him wrong, calculating exactly how many pigeons it would take to 'total' a Smart Car.
What they came up with, it turns out, is 4,500,000 - and a piece of social marketing genius which money cannot buy.
Brilliant response: Smart Car 'went on the attack' with one of the wittiest social media replies yet
How many pigeons to total a Smart Car? 4.5million. Alternatively, that's 45,000 'emu craps'
The dedication given to a simple Tweet is pretty immense - the social marketing team put together a comparison chart of different animal 'craps', added a few asterisks and footnotes, and even provided us with a key so we know exactly how many poops we are dealing with.
But it was a point well-made, and now - thanks to the image spreading on Facebook and Twitter - millions of people are now aware of the Smart Car's 'tridion safety cell', which protects the driver as they motor around the place.
Hove was both taken aback and proud of the response, admitting defeat at the hands of team.
He replied: 'Outsmarted by Smart Car. Best. Social media response. Ever'.
Clayton replied a few hours later, with admiration for SmartCar
Well played, social media team: As they gave us a chuckle, it's probably fair to show a picture of one of their cars, so here is the latest two-seater, the Smart ForTwo
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Cute response. Still wouldn't own the car.
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All kidding aside, I just saw a photo on DM which says red attracts the most bird droppings, how many flimsily made actual UK'y cars, type 3 wheeler Bonds and other now defunct UK models would survive this onslaught? It only takes 1 large strategically placed bird splat on one's windshield to cause a horrendous accident if it happened at 120 mph on a motorway. Time it takes for windshield wipers to spray it off , that speeding car has gone over 1 mile in the blind. I assumed the original twit-ter made ref to a windshield splat to take the Smart car out.
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When is the new model arriving in Britain? The 'Smart 4 Dummies'?
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This story brought to you by: The makers of the Smart Car. Smart Car Inception Commercials = Pure Genius.
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Genius!!
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Only 4.5Mil, I would suggest that it may be a bit dangerous for Smart Car drivers around Trafalgar Square then!
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not a fan of the car, but you gotta love their rebuttal! hilarious!
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This tickled me soooo much! Brilliant!
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I liked the original glib comment. Whereas I found the Teutonic PR stunt rather stern. Vorschprung durch humour? Nope.
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Funny!
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